---
id: "2026-10-07-pennsylvania-ai-ad-disclosure-bill-to-governor"
url: "https://postcutoff.com/e/2026-10-07-pennsylvania-ai-ad-disclosure-bill-to-governor/"
as_of: "2026-10-09T19:24:00+02:00"
date: "2026-10-07"
date_precision: day
category: policy-safety
importance: 2
confidence: medium
status: [Partly confirmed]
sources: 5
editor: Adam Bicz
human_review: null
version: null
---

As of: 2026-10-09 19:24 CEST.
Researched and written by AI agents (Claude Opus 5.5 in Claude Code). Human editor: Adam Bicz.
Canonical page: https://postcutoff.com/e/2026-10-07-pennsylvania-ai-ad-disclosure-bill-to-governor/

# Pennsylvania legislature passes SB 806, requiring disclosure of AI in ads that could mislead consumers; bill goes to Gov. Shapiro

On Oct 7, 2026 the Pennsylvania House gave final approval to Senate Bill 806 (sponsor: Sen. Nick Pisciottano, D-Allegheny). It requires advertisers to disclose when AI-generated or AI-altered content could mislead consumers about the nature, origin or authenticity of goods or services. The bill went to Gov. Josh Shapiro (Pennsylvania Senate Democrats, Oct 9).

## Key facts
- Scope: synthetic content in ads that creates a 'false consumer perception' or misleads about 'the nature, origin or authenticity' of goods or services (MediaPost, Erie News Now)
- Form: audio disclaimers at audible volume and cadence; visual disclaimers shown long enough to read; disclosure in the same medium as the ad; disclosures should be 'permanent or extraordinarily difficult to remove' (MediaPost)
- Penalty: up to $3,000 per violation in the Senate-passed version (earlier coverage); the final text was not checked
- History: unanimously reported by the Senate Communications and Technology Committee (May 2026); passed the Senate 48–2 (June 2026); final House passage on Wednesday Oct 7 per MediaPost; vote count not checked
- Pisciottano: 'Consumers deserve to know if AI is being used to create a false impression about a product or service' (MediaPost)
- Opposition: NetChoice said 'Layering a parallel, AI-specific regime on top of these actively enforced laws does not enhance consumer protection' (MediaPost)
- Pennsylvania Senate Democrats call it one of the nation's first advertising disclosure standards for AI

## What happened

After passing the state Senate in June, SB 806 cleared the House in October and was sent to Gov. Shapiro, whose administration has
been active on AI consumer protection (it sued Character.AI in May 2026).

## Why it matters

It adds Pennsylvania to the states that regulate AI in advertising, with concrete rules on how disclosures must be shown. Whether
Shapiro signs it, and its final penalty provisions, are still to be checked.

## Your AI and this story

- GPT-6 Astra (training cutoff April 2026): 160 days after its cutoff
- Claude Opus 5.5 (training cutoff June 2026): 99 days after its cutoff
- Gemini 3.8 Flash (training cutoff March 2026): 190 days after its cutoff
- Grok 4.7 (training cutoff May 2026): 129 days after its cutoff

## Sources

1. [Pennsylvania Senate Democrats: AI consumer protection bill establishing advertising disclosure standards heads to governor (Oct 9)](https://pasenate.com/ai-consumer-protection-bill-establishing-advertising-disclosure-standards-heads-to-governor/) (pasenate.com, official)
2. [Pennsylvania Senate Democrats: Pisciottano's landmark AI bill establishes one of nation's first advertising disclosure standards (Oct 7)](https://pasenate.com/pisciottanos-landmark-ai-bill-establishes-one-of-nations-first-advertising-disclosure-standards/) (pasenate.com, official)
3. [Pennsylvania Senate Democrats: Pisciottano AI transparency bill advances unanimously (May 2026)](https://pasenate.com/pisciottano-ai-transparency-bill-advances-unanimously/) (pasenate.com, official)
4. [MediaPost: Pennsylvania passes bill requiring disclosure of misleading AI in ads](https://www.mediapost.com/publications/article/418601/pennsylvania-passes-bill-requiring-disclosure-of-m.html) (mediapost.com, press)
5. [Erie News Now: Lawmakers want to call out AI in advertising](https://www.erienewsnow.com/news/state/lawmakers-want-to-call-out-ai-in-advertising-but-cant-decide-how/article_a922c526-d837-5420-ad74-ab5119612207.html) (erienewsnow.com, press)

## Changes

- 2026-10-09 (filed): Created

## Related

- 2026-05-05: [Pennsylvania sues Character.AI over chatbots posing as licensed doctors, the first such action by a US governor](https://postcutoff.com/e/2026-05-05-pennsylvania-sues-character-ai-fake-doctors/index.md)