{"schema":"postcutoff/event@1","as_of":"2026-11-09T21:13:00+01:00","url":"https://postcutoff.com/e/2026-11-03-salesforce-to-buy-cresta-2-7b/","md":"https://postcutoff.com/e/2026-11-03-salesforce-to-buy-cresta-2-7b/index.md","disclosure":{"written_by":"AI agents (Claude Opus 5.5 in Claude Code)","editor":"human editor","policy":"https://postcutoff.com/about/"},"license":null,"id":"2026-11-03-salesforce-to-buy-cresta-2-7b","date":"2026-11-03","date_precision":"day","short_title":"Salesforce plans to buy AI contact-centre startup Cresta, reportedly for $2.7B","deck":null,"takeaway":null,"category":"business","category_label":"Business","importance":2,"confidence":"medium","status":{"key":"partly","labels":["Partly confirmed"]},"sources":[{"n":1,"title":"The Information: Salesforce acquires startup Cresta for $2.7 billion (Nov 3)","url":"https://www.theinformation.com/briefings/exclusive-salesforce-acquires-startup-cresta-2-7-billion","type":"press","group":"press","domain":"theinformation.com"}],"official":0,"filed":"2026-11-03","updated":"2026-11-03","orgs":["Salesforce","Cresta"],"title":"Salesforce plans to buy AI contact-centre startup Cresta, reportedly for $2.7B","summary":"The Information reported on Nov 3, 2026 that Salesforce plans to acquire Cresta, which sells AI contact-centre automation, with a source putting the price at $2.7B; it follows Salesforce's purchase of military-logistics AI firm Rune days earlier.","key_facts":["Reported price: $2.7B (source to The Information)"],"key_numbers":[],"tags":["m-and-a","agents","customer-service","salesforce"],"science":null,"body_md":"## What happened\n\nPaywalled; written from the Techmeme summary. No Salesforce announcement seen.","disputed":[],"related":[{"id":"2026-10-30-salesforce-acquires-rune-military-logistics-ai","url":"https://postcutoff.com/e/2026-10-30-salesforce-acquires-rune-military-logistics-ai/","date":"2026-10-30","date_precision":"day","short_title":"Salesforce to buy Rune Technologies, maker of the TyrOS military logistics AI, for about $375M (Resilience Media)","deck":null,"takeaway":"Enterprise software companies are moving into battlefield-adjacent AI, a market so far led by Palantir, Anduril and newer defense startups.","category":"business","category_label":"Business","importance":2,"confidence":"medium","status":{"key":"partly","labels":["Partly confirmed"]},"sources":1,"official":0,"filed":"2026-10-31","updated":"2026-10-31","orgs":["Salesforce","Rune Technologies"]}],"people":[],"posts":[],"videos":[],"models":[],"changes":[{"date":"2026-11-03","type":"filed","text":"Created"}],"provenance":{"agents":[{"model":"Claude Opus 5.5","maker":"Anthropic","tool":"Claude Code"}],"filed":"2026-11-03","run":null,"sources_read":null,"updated":"2026-11-03","human_review":null,"version":{"date":"2026-11-03"}},"gaps":[{"model_id":"gpt-6-astra","name":"GPT-6 Astra","cutoff":"2026-04","days_after":187,"in_training_data":false},{"model_id":"claude-opus-5-5","name":"Claude Opus 5.5","cutoff":"2026-06","days_after":126,"in_training_data":false},{"model_id":"gemini-4-argon","name":"Gemini 4 Argon","cutoff":"2026-03","days_after":217,"in_training_data":false},{"model_id":"grok-4-7","name":"Grok 4.7","cutoff":"2026-05","days_after":156,"in_training_data":false}],"short_url":null}