As of: 2026-11-13 13:49 CET.
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Canonical page: https://postcutoff.com/v/bloomberg-tech-openai-will-keep-driving-down-prices-sam-altman-says/

# OpenAI Will Keep Driving Down Prices, Sam Altman Says

Bloomberg Tech, 29 September 2026, YouTube. 4,685 views as of 23 October 2026.
Kind: Interview.
Watch: https://www.youtube.com/watch?v=Pj1DRuWVdSI

## Description (written by Gemini from the video)

**Summary**  
Bloomberg anchor Ed Ludlow interviews OpenAI CEO Sam Altman live from OpenAI Developer Day. They discuss OpenAI's pricing structure, specifically positioning GPT-6.1 Sol at Astra-level capabilities while cutting inference costs, and Altman outlines OpenAI's strategy of driving quality up while pushing prices down across the Pareto frontier.

**What is shown**  
* [00:00] Ed Ludlow questioning Sam Altman about compute costs, pricing strategy, and tiered access for newly announced models.  
* [00:18] Ludlow and Altman discussing the launch of GPT-6.1 Sol relative to GPT-6 Astra.  
* [00:39] Altman explaining OpenAI’s long-term objective of maximizing capability while lowering inference prices to capture expansive developer demand.

**Claims & numbers**  
* The interviewer states that OpenAI launched GPT-6.1 Sol with Astra-level capabilities, and Sam Altman highlights that it launched at "a fifth of the price" [00:23].  
* Sam Altman claims that certain frontier models remain priced higher than other market options due to their advanced capabilities and the sheer amount of compute required [00:05].  
* Sam Altman states that OpenAI aims to continuously lead the Pareto frontier at every point of the price/performance curve while driving down costs [01:00].

**Notable quotes**  
* [00:23] *"And a fifth of the price."* — Sam Altman  
* [00:39] *"We've talked for a long time about our goal is to make increasingly better intelligence and to drive the price down and down."* — Sam Altman  
* [00:59] *"Our belief is that if you continue to drive the quality up and the price down, and really lead the Pareto frontier at every point on that curve, people will use our tools in tremendous ways..."* — Sam Altman

**Assessment**  
This is a live news broadcast interview rather than a product demonstration. No software benchmarks or live product interfaces are displayed on screen, with the focus solely on executive discussion of pricing economics and deployment strategies.

_Described by gemini-3.8-flash on 2026-09-29 from the video's audio and frames._

## Related

- 2026-09-29: [OpenAI DevDay 2026 brings dots agents, GPT-6.1 Sol, Ultrafast and a $500 Pro plan](https://postcutoff.com/e/2026-09-29-openai-devday-2026/)

## More videos on this

- 2026-10-01: [The one OpenAI announcement that can actually make you money...](https://postcutoff.com/v/fireship-the-one-openai-announcement-that-can-actually-make-you-money/), Fireship, YouTube, review, 1,891,784 views as of 30 October 2026.
- 2026-10-02: [A total disaster](https://postcutoff.com/v/primetime-a-total-disaster-openai-devday/), The PrimeTime, YouTube, review, 1,092,489 views as of 29 October 2026.
- 2026-09-29: [OpenAI Dev Day 2026: Everything Announced in 15 Minutes](https://postcutoff.com/v/cnet-openai-dev-day-2026-everything-announced-in-15-minutes/), CNET, YouTube, review, 828,661 views as of 23 October 2026.
- 2026-09-29: [Introducing dots, always-on agents built to handle everything.](https://postcutoff.com/v/openai-introducing-dots-always-on-agents-built-to-handle-everything/), OpenAI, YouTube, official, 750,254 views as of 24 October 2026.

What else happened that month, day by day: https://postcutoff.com/timeline/2026/09/

## People in it

- [Sam Altman](https://postcutoff.com/person/sam-altman/), CEO, OpenAI