Introducing Muse: your personal AI agent

Summary
This video is a promotional commercial from Meta introducing “Muse,” framed as a personal AI agent designed to automate everyday digital tasks. Through animated UI mockups, the advertisement illustrates how Muse proactively assists with email tracking, online shopping, fitness scheduling, form-filling, and travel rebooking.

What is shown

• [00:02 - 00:09] Animated introduction of “Muse” as a personal AI agent.
• [00:11 - 00:28] School email handling and online checkout: User prompts “Help me stay on top of school emails”, Muse scans a 1st-grade supply list email, builds a shopping cart with supplies totaling $47.80, and requests user approval to place the order.
• [00:35 - 00:46] Fitness planning and automated form filling: Muse reviews daily sleep insights, adjusts training plans, finds an upcoming “Autumn Trail 10K”, and uses an in-app browser agent to fill out and submit the registration form for Rachel Smith.
• [00:54 - 01:07] Travel schedule management: Muse detects a 2-hour flight delay between SFO and DEN due to storms, asks the user for confirmation, and updates the flight to the following day on the user’s calendar.
• [01:13 - 01:23] Ecosystem integration graphic displaying app connections (Instagram, Shopify, Messenger, Facebook, email) and availability badges for Google Play and the App Store alongside the Meta logo.

Claims & numbers

• Muse calculates a school supply order total of $47.80 with itemized pricing (e.g., Composition Notebook for $1.98, Explorer Backpack for $39.95) [00:24 - 00:27].
• Displays health telemetry: Daily sleep score of 78/100, 6.5 hours of restful sleep, and 7.2 hours time in bed [00:35].
• Automatically fills out event registration details: Rachel Smith, rachelsmith@mail.com, age 27, phone 212-555-0173, predicted time 10:45 [00:42 - 00:44].
• Identifies an SFO to DEN flight delayed by 2 hours due to weather [00:56 - 00:58].

Notable quotes

• [00:05] “Muse is your personal AI agent”
• [00:13] “What can I take off your plate?”
• [01:08] “Your Muse gets it done”

Assessment
This is an official commercial/launch trailer using stylized UI animations rather than live, unedited screen capture recordings. While it portrays capabilities like agentic web navigation, checkout authorization, and cross-app integration, the scenarios shown are conceptual marketing demonstrations rather than real-time technical proofs.

Described by gemini-3.8-flash on 2026-09-29 from the video’s audio and frames.