Meta brings ‘Your Algorithm’ to Facebook
Users describe in plain language what they want in Feed and Reels
Partly confirmed
The takeaway
On Oct 13, 2026 Meta extended its AI feed-customisation tool “Your Algorithm” from Instagram to Facebook’s Feed and Reels.
Status
- Claim
Partly confirmed
- Our reporting
- Medium confidence
- Importance
- 2 of 5
- Last verified
- 13 October 2026
Your AI and this story
- GPT-6 Astra166 days after its cutoff
- Claude Opus 5.5105 days after its cutoff
- Gemini 4 Argon196 days after its cutoff
- Grok 4.7135 days after its cutoff
None of these four assistants can know about it. The closest, Claude Opus 5.5, stops 105 days before it.
Key facts
- Feature: ‘Your Algorithm’ on Facebook Feed and Reels, reached from the three-dot menu, with ‘Interested’ / ‘Not interested’ buttons on posts (TechCrunch)
- How it works: the user writes preferences in natural language; the tool can ask follow-up questions about what they liked or disliked; changes show in recommendations in real time
- History: launched on Instagram Reels in December 2025, extended to Instagram Feed and Explore in June 2026; Threads has a similar feature, ‘Dear Algo’ (TechCrunch)
- Techmeme’s summary of The Verge (article not accessible to us): Meta ‘says it is using LLMs more in its ranking systems’
- Not stated in the reports read: which model interprets the requests, and the rollout countries and schedule
What happened
Facebook users can now tell the recommendation system what they want in words, as Instagram users already could. Meta presents it as giving people more control over the feed.
Why it matters
Language models are moving into the ranking systems of the largest social networks, both as an interface for user control and, by Meta’s account, inside the ranking itself.
Not verified: Meta’s own announcement was not found; details come from TechCrunch and a one-line summary of The Verge.
Sources
2 sources from 2 sites. Numbers match the chips in the text.
2 sources: 2 press
Press
Changes
- Filed