Matthew Yglesias on SIForce: tech workers should tell their boss renaming products is a bad idea

Matthew Yglesias @mattyglesias9 October 2026X

Why it matters

Most-liked criticism of Salesforce’s AIForce → SIForce rename (115k views, 5.2k likes).

Summary

Quoting Marc Benioff’s ‘AIForce is officially SIForce’ post, Matthew Yglesias writes: ‘I really think if you work in tech you should consider telling your boss that you don’t think it’s a good idea to run around renaming products to court the favor of a lame duck president with a sub-40% approval rating.’

Metrics read 2026-10-12 via api.fxtwitter.com: 115,490 views, 5,202 likes.

Archived text

I really think if you work in tech you should consider telling your boss that you don’t think it’s a good idea to run around renaming products to court the favor of a lame duck president with a sub-40% approval rating.

Quoting @Benioff: The era of Super Intelligence is here. AIForce is officially SIForce.

Source: x.com/mattyglesias/status/2108689079088955463Archived 2026-10-12 via fxtwitter (unofficial).Counts: 115,504 views, 5,202 likes, 346 reposts, 99 replies (at fetch time)

Cited in

Policy & safety 29 Sep 91 days after the cutoff

Trump signs executive order ‘Inaugurating the Era of Super Intelligence’, ordering federal agencies to replace ‘AI’ with ‘Super Intelligence (SI)’

People in this post

Marc Benioff, Chair and CEO, Salesforce